How do you get 17 members of the varsity basketball team all perfectly posed with the right expression for a killer sports poster? You photograph them individually, then spend a day (yes, a DAY) digitally cutting them out to build the composited folder. (On a side note: the worst thing to ever say to a photographer? “Can’t you just do that in Photoshop?”) In this case, it was the best way to do it. But folks have no idea how long it takes to do something like this the right way. But that’s how I do it here…always the right way. Cuz that is how you get coolness.